Hat Manufacturer Advertisement with Reference to 1876 Centennial Exhibition
Dublin Core
Title
Hat Manufacturer Advertisement with Reference to 1876 Centennial Exhibition
Description
Description from Source:
'"Fortieth Illustrated" circular advertisement, probably distributed to retail dealers, for the hat manufacturer established in 1841. Contains captioned images of 66 types of men's and children's hats for the "Spring" season of 1876. Captions detail style, finish, and colors. In tribute to the upcoming Centennial Exhibition, vignettes at top depict Carpenters' Hall, Independence Hall, and a buffalo hunt. Building views include pedestrian traffic. Also contains trademark for the firm with motto "Semper Paratus" (i.e., always prepared). Internal text promotes the quality and styles of hats offered, including fine soft hats, fur and wool hats, harvest hats, mackinaws, and trimmed and untrimmed hats. Text on verso encourages business people to visit Philadelphia prior to the opening of the Exhibition in order to become acquainted with the city and its accommodations, and to purchase spring fashions at the firm.'
Additional Description (my own):
Hats designed for men, women, and children, described with their appropriate level of formality. The materials range from straw, velvet, fur, wool, and more. The inclusion of Centennial imagery fulfills the dual purpose of encouraging attendance to the fair and endorses the purchase of new hats (for the whole family) to wear to the fair. It also shows how local businesses could take advantage of the Centennial and advertise their own wares and services to the incoming tourists.
'"Fortieth Illustrated" circular advertisement, probably distributed to retail dealers, for the hat manufacturer established in 1841. Contains captioned images of 66 types of men's and children's hats for the "Spring" season of 1876. Captions detail style, finish, and colors. In tribute to the upcoming Centennial Exhibition, vignettes at top depict Carpenters' Hall, Independence Hall, and a buffalo hunt. Building views include pedestrian traffic. Also contains trademark for the firm with motto "Semper Paratus" (i.e., always prepared). Internal text promotes the quality and styles of hats offered, including fine soft hats, fur and wool hats, harvest hats, mackinaws, and trimmed and untrimmed hats. Text on verso encourages business people to visit Philadelphia prior to the opening of the Exhibition in order to become acquainted with the city and its accommodations, and to purchase spring fashions at the firm.'
Additional Description (my own):
Hats designed for men, women, and children, described with their appropriate level of formality. The materials range from straw, velvet, fur, wool, and more. The inclusion of Centennial imagery fulfills the dual purpose of encouraging attendance to the fair and endorses the purchase of new hats (for the whole family) to wear to the fair. It also shows how local businesses could take advantage of the Centennial and advertise their own wares and services to the incoming tourists.
Creator
Ferdinand Moras
Source
Library Company of Philadelphia — Digital Archives
Publisher
Ferdinand Moras
Date
1876
Language
English
Identifier
https://digital.librarycompany.org/islandora/object/digitool%3A66241
Still Image Item Type Metadata
Original Format
Lithograph print
Physical Dimensions
54 x 36 cm
Files
Citation
Ferdinand Moras, “Hat Manufacturer Advertisement with Reference to 1876 Centennial Exhibition,” Materiality and Spectacle in Nineteenth Century United States 2017, accessed December 1, 2025, https://ds-omeka.haverford.edu/materiality/items/show/18.